It's not been a great few weeks for anyone trying to make the calm, sensible case for AI tools. Researchers have been quitting the big labs, including Anthropic, and going public with warnings that the technology they're building could genuinely threaten humanity within a few years. That's not a fringe view any more, it's coming from the people closest to the work, and it’s genuinely alarming. And personally speaking, Trump saying ‘nothing to see here’ only raises that feelin

What breaks when you scale it won't be the model. It'll be your data.

A thought piece on plurality of voice, and rewiring the advertising agency of the modern age.